Research and improve ideas with AI

The Research chat in Content planner helps you research your content and decide what to work on next. It can search the web and use your planner as context.

Open Research

1. Open Content planner.

2. Use the Research panel on the right. If it's collapsed, select Open research.

3. On a phone, open ⋮ More actions → Research.

4. Type a question or choose one of the suggested prompts.

Research your overall plan

From the board, try:

• “What's trending in my niche this week?”

• “Find duplicates and gaps in my plan.”

• “Which ideas should I post first, and why?”

• “What questions is my audience asking online?”

Research uses the ideas currently included by your board filters. Clear filters when you want help reviewing the broader plan.

Develop a specific idea

Open an idea to research it in context. The assistant can use its caption and planner notes as well as your board.

Try:

• “Find stats and examples I can use for this idea.”

• “Give me five sharper hooks for this idea.”

• “Who's made content like this, and what worked?”

• “Tighten my caption.”

When the response includes sources, open them to check the material and add useful references to your notes.

Save the parts you want

Research replies are suggestions you can read and copy. The chat does not edit cards, move ideas, schedule posts or publish content.

Copy useful text into the idea's planner or caption and make your changes there. Each idea has its own conversation, separate from the board conversation.

Research conversations are kept for the current session and aren't saved as permanent history. Copy anything you want to keep before refreshing or leaving the session.

For a batch of new cards, see Generate content ideas with AI. For the rest of the planning workflow, see The Ideas Board: capturing and turning ideas into posts.