Generate content ideas with AI

Content planner's AI helps you turn your topics into ideas with a hook, outline and call to action. Choose the ideas you want to keep, then develop them into posts.

Open Content planner and select Generate ideas. On a phone, open the ⋮ More actions menu to find it.

1. Tell us about your content

Complete the sentence: “I help [audience] who struggle with [problem], so they can [goal].”

For example: “I help freelance designers who struggle with finding clients who pay well, so they can work on projects they love.”

If you sell a product or service, turn on Are you selling a product or service? Add what you offer and how it helps. You can also describe what makes it different and include a real result, testimonial or case study.

2. Choose your topics

Choppity suggests topics from your answers. Edit the suggestions, add your own, or select Suggest again.

These topics are your content pillars: the subjects you want people to know you for. You can add up to 10.

Use Anything to avoid? for subjects you want excluded. Separate them with commas.

3. Add your stories

Add up to three real experiences: a challenge, decision, result or lesson. Choppity uses them to shape personal ideas. This step is optional.

If the microphone button is available, select Speak your story, speak your answer, then select Done to add the transcript. You can edit the text afterward.

4. Choose your mix of ideas

The Your plan grid shows your topics and the angles you'll generate for each:

• Contrarian: challenge common advice.

• Personal: share a story or lesson.

• Series: create a format you can repeat.

• Educate: teach something useful.

• Promote: show how your offer helps. If you aren't selling anything, this becomes Deep dive.

Untick ideas you don't want, or use Add angle to include more of an angle you like. The button shows how many ideas you'll generate.

5. Review and add your ideas

1. Select Generate [number] ideas.

2. Review the results and deselect any you don't want. Select Regenerate for another set.

3. Select Add [number] ideas to save your selections.

Your selections appear in Backlog, or the first column if your board doesn't have a Backlog column.

Open a card to find:

• A hook for the first few seconds.

• An outline.

• You add: the real example, experience or evidence to supply.

• A call to action.

Cards also receive topic and purpose tags. Develop the drafts, attach your media and prepare them for publishing through your usual Content planner workflow.

Useful to know

• Your team's answers are remembered for your next visit.

• Generating ideas does not publish or schedule them.

• If AI generation is temporarily unavailable, Choppity may show fill-in templates and explain this above the results. You can use those templates or regenerate later.

• If you're asked to verify your email, complete verification before generating ideas.

For the rest of the planning workflow, see The Ideas Board: capturing and turning ideas into posts.